Prof. Taehyun James (TJ) Rhee is a director of the Computational Media Innovation Centre, founder of Computer Graphics degrees at Victoria University of Wellington. He worked in immersive and interactive media sector over 25 years, across academia and industry (17 years in Samsung), published over thousands of citations, 30 patents, and media standards such as MPEG. He shared his leadership to Computer Graphics community including VRAR Programme Chair at SIGGRAPH Asia 2018, General Chair at Pacific Graphics 2020 and 2021, and Executive Committee of Asia Graphics Association. He also established a startup DreamFlux, presented live demos in various venues including Exhibition at SIGGRAPH 2017, Real-Time Live! at SIGGRAPH 2018 and SIGGRAPH Asia 2018. His team recently presented a live demo at Real-Time Live! SIGGRAPH 2021. His current research focus is to advance immersive, interactive, and intelligent media technologies for virtual telepresence, digital twin, and meta data for deep learning.